What is an impact film? The impact film is a short or long non-fictional film. Its objective: to encourage the viewer to get involved and take action. In this article, we explore what an impact film is. This is the first article in our series on socially conscious documentary production. The Power of Documentary Cinema According to Doc Society impact […]

Cause Marketing: Reconciling business and social issues? Since the 1970s, the marketing cause has been used more and more by companies.  Initially used by major brands, it has gradually become a key element in the marketing strategy of small businesses and non-profit organizations.  What is the marketing cause and why has it become a must for brands today?   What […]

What is eco-efficient audiovisual production?   Set, actors, lights, cameras…and action! This is what comes to mind for most people when they hear the term “audiovisual production”. Few people think of the term “eco-efficient”. And yet, around the world, more and more audiovisual companies are trying to become “eco-efficient”. From sourcing raw materials to delivering services and products, these companies […]

The Help, Hub, Hero method is essential for your video strategy. More and more, brands are faced with a rejection of traditional advertising by Internet users. Most people no longer want to be treated as mere consumers to be sold to. They want content that is useful to them. Brands must now find new ways to reach their target audience. […]

2019: 3 reasons to choose a video content agency   It is often difficult for companies to consider video as a central part of their marketing strategy. The main reason given is cost!   However, the video is not limited to that unique and grandiose product that you make once a year at the launch of a new product or […]